Rethinking Intertextuality: Research Method in the Sociology of Culture is a book that retheorize the concept of intertextuality through issues of theoretical microsociology considered from the perspective of phenomenology and hermeneutic in interpretative, simbolic interactionist sociology, ethnometodology, opeing new paths between the semiological theory of texts, intertextuality and field research discussing major questions such as the relation between thought, being and writings, intertextuality as an issue to focuss to the study of the relation between restauration and conservation of material and visual culture patrimonies seen as a text and the texts of interactions between memory, communities and tourism, the pivotal play of meaning construction and sense conducting the research method interaction in understanding urban collectors, transculturation as double issue in between United States and México evolving cultural identity sensibilities and identity formations on both sides specifically interpreting it by discussing modalities of transcultural ethnography practiced in between both sides, the issue of the observer observed and an analysis on posmodernism leer todo...

The Semantic Elucidation: Semiotic Theory, Sociolinguistic and Semantique of Culture, is a book that theoretize and discuss new paths to the Semantique of Culture by atributing more relevance to Semiotic Theory inside Research Methodology of microsociology and cultural anthropology, after a first theoretical discussion of the issue as previously considered in anthropology, the book develops a series of empirical research chapters on Yoruba Religion, A sociolinguistic analysis of Venezuelan spanish, discussing Bilinguism, dialects and ideolects of amerindian languages, such as the wayuus, through Venezuelan Spanish, the study of visual cultural and material culture in the urban popular markets of Venezuela, and the study of Texas Folklore and culture, and cuban ideolects. A book which, as the books "Rethinking Intertextuality" and "The Methonimies of the Museum" both of the same author, renew and originally innovate from a new generation perspective the tradition of posmodern anthropology started since "Writing Culture" leer todo...

"The Metonymies of the Museum: The Exegesis of Visual Culture between Semiotic Theory and Anthropology" is a book on semiotic theory and cultural anthropology of the museum that develops and proposes the concepts, categories, notions, terms, parameters, and axiological clarifications required for the development of interpretive, hermeneutic, and textual and textualized readings of visual culture phenomena, as they are expressed in the museum or in our understanding of culture according to the museum. That is, in different forms of memory and cultural heritage considered in a visual sense, from collecting, restoration, or conservation, through museography itself and the visual expressions of the museum in culture, to various modalities of visual culture associated with memory, imagination, and subjectivity in ancient cartographies, the visual as expressed in the immediacy of everyday life, or in empirical fieldwork, or in contemporary art. Beyond internal considerations of the museological and museographic universe, where concepts are restricted to issues of exhibition design, although without excluding them, since the book in fact also includes a chapter referring to a specific curatorial and museographic practice, as well as a chapter on Postmodern Work, in general, the book develops and proposes a broad and comprehensive perspective for the theory and practice of interpretation, reading, and textual elucidation of the visual, with a methodological, theoretical, and axiological scope for theory and empiricism around a wide variety of museum types, from anthropology and archaeology museums to contemporary art museums. More than a book about the museum, it is a book about how to read, interpret, and elucidate, from the theory of the text, phenomena of visual culture according to the museum leer todo...

The Enigmas of the Ground is a book that analyzes, proposes and discusses a novel theorization of the concept of ground in semiotics and its possibilities for the development of a semiotics of the everyday or of the experiences of elucidation, explicitation, inference, sense and significance of interpretive processes and understanding of signs, and of the relationships between signs and objects when these are diluted, disseminated and dynamically woven in the experiences of the world of everyday life or the intramundane horizon, both of the solitary individual in the universe of his soliloquy, as in intersubjective relations and communications, in symbolic, situational and social interactions, that is, in the hermeneusis and semiosis of culture. The book explores and discusses the dimensions of the ground between nature, culture, and metaculture through a wide variety of examples of decoding, meaning assignment, and inferences in the everyday world, uncovering and theorizing the sign/object relationship as a dialectic of mutual origination at the ground level, where the sign is not always in the place of the object, but rather both confer their mutual identity and find a common source.

The book extends its developments to the analysis and proposition of a theory on the preinterpreted nature of experience and the world, focusing and elucidating how, from the solitary reflexive soliloquy of the subject to intersubjective elucidations and the analysis of extrinsic interactive social situations, the interpretive and hermeneutic processes participate in the very ontology of experience and the phenomenological meaning of the world for both subjectivity and practice, through the relationship of current interpretations with preinterpretations where the heritage plays a determining role in the processes of inference and decoding. Analyzing the notion of sign outside the usual parameters of sign centrism leer todo...